Meta Platforms Inc., the parent company of Facebook, WhatsApp, and Instagram, has launched  another social media platform called Threads, a Twitter-like app.

Threads is promoted as Instagram’s text-based discussion app, and users will be able to use the same username and follow the same profiles as they do on the photo-sharing network.

The app is currently available for pre-order on the Apple App Store, with images of the new product revealing a dashboard that resembles Twitter.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the description on the App Store says.

It is set to be launched on Thursday, just days after Twitter’s executive chair Elon Musk, announced a temporary cap on how many posts users can read on the site, Sky News reported.

Several Twitter-like apps, such as Bluesky and Mastodon, have gained popularity since Musk purchased the social media site for more than £34 billion ($44 billion) last year.

Responding to a Tweet about the new app, Musk said: “Thank goodness they’re so sanely run.”

The decision to float Threads is the latest in a rivalry between Meta CEO Mark Zuckerberg and Twitter CEO Elon Musk.

The couple committed to a physical fight last month, though it is unknown how serious the two individuals were about actually staging a fight.