A billionaire real estate tycoon in the United States is rallying support for a high-dollar media crusade to boost Israel’s image and demonise the Hamas armed group amid global pro-Palestinian solidarity protests.

The media campaign — called Facts for Peace — is seeking million-dollar donations from dozens of the world’s biggest names in media, finance and technology, according to an email seen by news website Semafor.

According to Al-Jazeera recent  live reports, more than 50 individuals are being courted, including former Google CEO Eric Schmidt, Dell CEO Michael Dell and financier Michael Milken. They have a combined net worth of around $500bn, Semafor said.

Some of the individuals, such as investor Bill Ackman, have publicly threatened to blacklist pro-Palestine students who are critical of Israel. On October 10, Ackman wrote on X, formerly Twitter, that he and other business executives wanted Ivy League universities to disclose the names of students who are part of organisations that signed open letters criticising Israeli policies in Gaza.

US billionaire Barry Sternlicht, who started the project, said the campaign would help Israel “get ahead of the narrative” as the world has reacted to the intensive Israeli attacks in the Gaza Strip.

“Public opinion will surely shift as scenes, real or fabricated by Hamas, of civilian Palestinian suffering will surely erode [Israel’s] current empathy in the world community”, Sternlicht wrote in an email soliciting contributions from the wealthy figures shortly after Hamas’s October 7 attacks on Israel, according to Semafor. “We must get ahead of the narrative.”

Israel has carried out relentless air strikes on the besieged Gaza Strip since October 7, killing at least 11,078 Palestinian people, including 4,500 children, displacing 1.5 million people, and wrecking much of the territory’s infrastructure, Gaza officials say.

Hamas’s surprise attack on Israeli territory on October 7 killed some 1,200 Israelis, according to Israeli officials.

END.